COMMUNICATION THROUGH OFFICIAL DEV ARTICLES
You should start to post Dev Blogs more frequently, instead of going radio silent for months or just chat the progress via Discord, Twitter, the Wicked Forum and Youtubers Interviews.
Wicked Insides are great, but they are not enough. Instead of waiting just few weeks before the planned release and announcing everything at once, without giving yourself enough time to fix anything based on early feedback.
Start by creating small articles showing progress on specific topics you are currently working on in between every big update. Everything published through Official and Mainstream channels, as Official Site, Official Socials (Instagram, Twitter ecc) and not just the Forum.
That is also the easiest way to get a lot of feedback BEFORE it gets in the players hand, lowering the risks of backslashes on content release and giving yourself time to adjust things based on earliest responses.
Of course, some players will still be mad at something anyway, but the wave of negativity would be smaller and less chaotic.
Surprises are cool and all, but clear and precise communication is just better, especially when your main objective is currently to also reach OUTSIDE players so that they buy your game.
Its easier to share the link to a Dev blog than to share a bunch of random messages from a discord server or twitter to inform potential new players.
Its more EFFECTIVE to share a well structured and written Official article, than to share a comment on discord, twitter or a youtube interview out of context.
To be clear, IM NOT saying that speaking within the already established community is a bad thing or that you shouldnt share any information in advance to them.
However whats the benefit you get by sharing somewhat important informations ONLY to them? How do you plan to attract new players if you only “feed” those who already love the game?
And so how do you expect new players to already know whats to come if the only ways to find such infos is through unofficial means?
We live in a society where the image given is so important.
Therefore proper communication is able to connect a lot of players, while poor communication is able to damage so much a game reputation.
EXAMPLE OF A GAME STUDIO DEV ARTICLES FREQUENCY
DISCLAIMER: This is NOT a comparison between the two games. Its a comparison between how communication is handled by the two studios working on the games.
Taking as an example V Rising and Stunlock Studios, they do small Dev updates showing bits of animation progress, teasing incoming features, weapons and other stuff once every 2/1 month(s).
They are small articles, but they are somewhat “frequent”, at least compared to what No Rest for The Wicked got until now, with 7 months of silence between The Crucible Update release (July 25th 2024) and the latest Wicked Inside (March 11th 2025) on the OFFICIAL site.
YES, they were complicated times with Moon Studios going independent after Private Division fall.
However were small blogs, updates showing fragments of The Breach, like landscapes of Lowland Meadows and Marin Woods truly something that impossible?
It may sounds trivial but it gives the avarage player hype, expactations and overall keeps them engaged on whats to come. We surely dont want them to forget the game.
Now lets apply this and use for an EXAMPLE the upcoming Multiplayer and CO-OP Update.
On the 30th April 2025 The Breach Update was released.
Now lets SUPPOSE Co-op releases in 6 months from there. (there isnt any confirmed date yet)
On late june, a very small DEV blog releases exaplaining some of the Hows and Whys.
On late August, going a little more into details, showing bits of what to expect, also inting about the when to expect the release.
On september the Wicked Inside releases going all in into details.
On october the co-op update releases.
This way you will be able to slowly introduce the player to how “Shared Realms” within Wicked works, what are the PvP rules, how Friendly Fire is handled, what tech and infrastructure were used to build the servers.
Show small clips of PvP internal playtests MONTHS BEFORE the actual release, hyping up the community already.
Show the Arena environment beauty and brutality.
Currently the avarage player knows nothing besides its a 4 player coop. Most infos were distribuited through unofficial means as answers on Discord, Forum or Interviews.
We cant keep going on using the current method.
EXAMPLE OF COMMUNICATION “MISTAKE”, First Preview of our Class System
NOT BLAMING Thomas on this, I’ve watched all his interviews and I can tell he is really passionate about the game, he truly wants to create something unique, however sometimes his enthusiasm and straightforwardness lead to storms of reactions.
For instance why showing us THIS preview on The Class System, with so little informations attached to it?
Of course when players see the word “Classes” their first thoughts are the avarage class systems known, chosen at character creation and unchangable.
It cannot be expected for them to know it is a kind of SOFT class system if no one tells them in the first place.
Poorly explained and organized informations, lead to misunderstandings and misinformation spreading on the internet , as for example in gaming articles.
Why are you shooting yourself in the foot? In this case specifically for a system which currently ONLY EXISTS ON PAPER and that will only release in 1.0. (years, YEARS)
No wonder a lot of players freaked out in the comments.
IN CONLUSION
Of course I may be mistaken and my opinion is actually shit, however I strongly believe that relatively small and “frequent” Dev Blogs would be much more beneficial than what we have now for the future of the game and the “attraction” of both new and old players.